Title Sequence Design Research - (Safia Shafi)

Saul bass 

Saul bass is a famous title sequence designer born in 1920 and died in the 1996.

 He is known as one of the best ever graphic designers for film, he has often worked with directors Martin Scorsese, and especially Alfred Hitchcock on his very famous film Psycho, of which he designed the titles. He has had a long lasting and successful career, helping out with visual concepts, storyboards but most importantly the titles for the bigger cinematic hits of the 20th century.

He first collaborated with filmmaker Otto Preminger to design the film poster for his 1954 film Carmen Jones. Otto Preminger was very impressed with Bass’s work that he insisted that he were to produce the title sequence as well.

In 1955 Saul Bass became well known in the industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm. This film is about a jazz musician's struggle to overcome his heroin addiction. Bass decided to create a controversial title sequence to match the film's controversial subject. He chose the arm as the central image, and the titles featured an animated, black paper cut-out arm of a heroin addict.

As well as working with Otto Preminger he is also famous for his work with Alfred Hitchcock, Bass provided effective, memorable title sequences, using kinetic typography, for North by Northwest,  Vertigo, and Psycho. Later on his work with Martin Scorsese saw him move away from the optical techniques  into computerized titles, from which he produced the title sequence for Casino.